HiddenTag Enables Brand Protection and Product Authenticity Verification 

According to the China Cosmetics Safety Index Report by the China Consumer Association, more than twenty percents of China`s famous brand products sold online are fake.

Alibaba, the largest e-commerce company in China, is spending a lot of capital and manpower every year to crack down on counterfeit goods.

An official of CK&B, an IT company supplying anti-counterfeit and product authenticity verification solutions to some 380 domestic and foreign brands, said, "One of the most effective ways to prevent counterfeiting and illegal distribution is to implement product authenticity verification solution since many companies are struggling with countermeasures against illegal distribution of counterfeit products as they enter overseas markets”.

Anti-counterfeiting and product authenticity verification solution HiddenTag is the perfect substitute for QR code based authentication solutions due to various additional functions that offset weak points of QR code. 

HiddenTag technology is developed by utilizing the sophisticated digital watermarking technology. It is possible to embed unique codes in any type of image enabling brands to show brand logo, model image, or other visible identifiers in their authentication labels. 

HiddenTag technology also provides services to monitor distribution processes and detect areas where fake products are circulated. HiddenTag has helped detect fake oil creams manufacture in the past. Hiddentag technology was able to detect the source of counterfeit products through real-time monitoring and reporting by consumers who identify fake products and provide legal services to proceed with litigation.

Meanwhile, HiddenTag anti-counterfeit solution has been selected as executing agency for product authenticity verification of the "Export Voucher" program jointly organized by SME Promotion Department of KOTRA and Korean International Trade Association.