HiddenTag's Authenticity Verification Solution Adopted by ETINNA
Posted date 2025-06-20
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HiddenTag, a provider of authenticity verification solutions, has been adopted by ETINNA, a color cosmetics brand. ETINNA is a color cosmetics company newly established in 2024 by CEO Minjeong Cho under The J&S Company. The brand introduces makeup products that balance the unique beauty of color cosmetics with the ease of use found in skincare products. The company has been actively distributing products domestically and is now planning to expand overseas. As part of this, it decided to adopt the HiddenTag-based authenticity verification solution to protect brand credibility and product value, and to block counterfeit products in illegal distribution and sales stages. HiddenTag assigns unique information to each product and analyzes global data to detect counterfeits. Even after global expansion, it offers consistent brand protection strategies through functions such as certificate of origin. Brands can also use this data to monitor in real time which countries or distribution channels are at high risk of counterfeits, allowing them to establish more precise marketing and distribution strategies. For these reasons, over 1,300 brands worldwide currently use HiddenTag. In addition to authenticity verification, HiddenTag also offers various features such as C2C and B2C services. With 8 million users on its platform, it supports banner ads, app push notifications, and rewards features to discover potential customers and encourage repurchase. It also offers the "Authenticity Insight" function to provide authentication-related information, a community for user participation, and a chat feature linked to all user-facing channels to ensure smooth communication. These features make it a preferred choice for consumers and businesses that prioritize secure transactions and reliable product information. A HiddenTag representative stated, “HiddenTag supports seven languages and is registered on Chinese app markets, providing a globally accessible environment. With its user-friendly UI, many brands choose HiddenTag to protect their brand reputation and product value.”
