HiddenTag, a company specializing in genuine product authentication solutions, announced that it successfully concluded its exhibition at "COPHEX 2025 (The 20th International Pharmaceutical, Bio, and Cosmetics Technology Show)" held at KINTEX from April 22 to 25. At the event, HiddenTag showcased its core technology focused on "counterfeit prevention and brand protection."
During the exhibition, HiddenTag introduced its product-specific authentication and distribution monitoring system to numerous company representatives at its booth. On April 24 at 2 PM, the company also gave a seminar presentation titled “Counterfeit Distribution Issues and Risks in the Pharmaceutical/Bio/Beauty Industries and Industry Responses.”
HiddenTag provides a system that assigns unique information to each product, analyzes global data, and detects counterfeits. This system allows brands to maintain consistent brand protection strategies when entering overseas markets. With this data, brands can identify high-risk countries or distribution networks in real time, enabling more precise global marketing and distribution strategies.
Equipped with security and anti-counterfeiting technologies, HiddenTag utilizes proprietary encryption and decryption techniques to apply tamper-proof security patterns on authentication labels, collecting real-time data globally. This allows real-time product management and end-to-end protection throughout the distribution process, eliminating the possibility of counterfeits at the source.
The company offers brand value protection solutions to clients across various industries and supports seven languages for user convenience. The app can also be launched through a mini program on China`s mobile messenger “WeChat,” making it even more accessible. Thanks to these features, the HiddenTag platform has over 8 million users. It also enables customer engagement and repeat purchases through points, banner ads, and app push notifications.
A HiddenTag representative said, “Our solution is being used by a wide range of users, from consumers interested in genuine products to companies utilizing authentication. Through this exhibition, we demonstrated our potential to evolve into a ‘business intelligence solution’ that covers both brand protection and global market strategies.”
They added, “HiddenTag will continue to serve as a partner in product authentication and brand protection across various industries, based on innovative technology and user-friendly UI.”
