Anti-counterfeit and Authentication Solutions HiddenTag Utilizes Digital Watermarking Technology to Ensure Secure & Simple Authentication
According to the International Chamber of Commerce (ICC), the total value of counterfeit goods globally exceeds $1.7 trillion in 2015, and 87% of counterfeits goods seized were originated in China and Hongkong.
CK&B Co., Ltd, a provider of anti-counterfeit and product authenticity verification solution HiddenTag, is actively fighting against fakes on the market.
HiddenTag is the first technology of its kind that offers user-friendly authentication of the product through the smart labels and convenient traceability for brand owners to prevent any illegal distribution and direct selling from the contract factories.
It enables product authenticity verification by hiding the unique information in fingerprint format in a way that cannot be seen with the naked eye, and making it possible to be detected and authenticated only via HiddenTag app.
By utilizing this sophisticated digital watermarking technology, HiddenTag smart labels are strong to any duplication or imitation attempts. This means brands will not have to worry ever again that their customers might get the inferior imitation from the market.
In addition, the HiddenTag has new function to receive notices and reports from consumers who have made counterfeit product and monitors them in real time to more actively respond to counterfeit attempts.
If the report product is identified as a counterfeit product, the company also helps brands to have proper legal services to uncover illegal counterfeit producers and file a lawsuit against counterfeiters.
HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC.