HiddenTag, a provider of anti-counterfeiting and illegal distribution solutions, participated in the “2025 KOTRA Tariff Response Export Voucher Plaza” held on July 9 at Le West Hall in Magok, Seoul.

The event, hosted by the Ministry of Trade, Industry and Energy and KOTRA, supported export-focused SMEs facing changes in the global trade environment. Key programs included “Tariff Response 119” consultations, AI-based market insights, and overseas certification strategies.

At the event, HiddenTag introduced its anti-counterfeiting and origin verification system to stabilize global supply chains. Each product is assigned a unique identifier, allowing brands to analyze global data and detect counterfeits or illegal distribution.

With this system, brands can track counterfeit risks in real time across markets and optimize their global marketing and logistics strategies.

HiddenTag’s solution is currently used by over 1,300 brands in more than 20 countries, supports 7 languages, and is registered on Chinese app markets.

With over 8 million users, the platform helps businesses reach potential customers and drive repurchases through point systems, banner ads, and push notifications. Features like roulette events also benefit both consumers and brands.

A HiddenTag representative said, “Participating in this KOTRA event provided valuable insight into export risk solutions. We will continue to build a sustainable global export system.”