HiddenTag provides anti-counterfeiting, tampering prevention, and illegal distribution control. Founded in April of this year, Medivista is an emerging cosmetics company led by CEO Wang Jiyul, quickly expanding its global export base centered on major Chinese cities. The company stated that, from the brand’s launch, it adopted an official authentication system to prevent counterfeits and build consumer trust, ensuring distribution stability and brand credibility by introducing HiddenTag.

A Medivista representative explained: “Because we already had an understanding of HiddenTag, implementation was swift. We want to enhance distribution stability and consumer trust by building the anti-counterfeiting system from the launch stage.”

HiddenTag assigns unique information to each product, features counterfeit detection and reporting systems, and includes global brand monitoring functionality to block counterfeiting risks at the source. It supports maintaining consistent brand protection strategies even after overseas expansion.

With real-time data analysis, it can identify which countries or distribution channels have high counterfeit risk, aiding in precise global marketing and distribution strategies. Currently, over 1,300 clients worldwide, 124 overseas partners, and more than 20 countries are using HiddenTag.

With a platform user base exceeding 8 million, HiddenTag supports multiple categories and offers brand-value protection solutions. It operates a user-participatory authentication community, provides counterfeit case studies and certified brand introductions, and offers marketing features including reward points, banner ads, app push notifications, and roulette events to expand brand–consumer touchpoints.

The HiddenTag app supports seven languages and is available in Chinese app stores. Its intuitive UI and user-friendly features allow both C2C and B2C users easy access, increasing user satisfaction.

A HiddenTag representative stated: “Authenticating genuine products is not just about counterfeit prevention—it’s a core means to enhance brand trust and global competitiveness. We will continue to strengthen our services so that more brands can secure their supply chains and earn consumer confidence.”