HiddenTag, a company specializing in anti-counterfeit solutions, announced that it will exhibit at the 2025 Seoul International Cosmetics & Beauty Industry Expo (COSMO BEAUTY SEOUL), which will be held from May 28 to 30 at Hall A on the first floor of COEX in Samseong-dong, Seoul.

Reflecting the recent trends of smart beauty, home care, and ESG management gaining popularity among consumers, HiddenTag plans to showcase its anti-counterfeit solution to 28,316 buyers attending the COSMO BEAUTY SEOUL 2025, which features 48,706 exhibitors across categories such as ▲cosmetic ingredients and packaging containers ▲aesthetic & spa products ▲hair/scalp care, nail, and foot care ▲health supplements and inner beauty drinks ▲AI skin diagnosis devices and smart beauty devices ▲eco-friendly, organic, and vegan-certified products. Through this event, HiddenTag aims to explore its potential expansion into the beauty device and vegan sectors.

HiddenTag assigns a unique, non-replicable identity to each product and provides global data analytics, counterfeit detection, and reporting systems to help clients maintain consistent brand protection strategies even after expanding overseas. This allows clients to use the data to monitor in real time which countries or distribution channels are at higher risk of counterfeits, enabling them to craft more precise global marketing and distribution strategies.

According to the company, HiddenTag is composed of three elements: LABEL, APP, and DATA. It boasts strong security through proprietary encryption patterns, decryption technologies, and tamper-proof security patterns developed with in-house data. By managing and monitoring each label ID in real time, it fundamentally blocks the possibility of counterfeit distribution. Additionally, it collects global scan data to monitor the presence of genuine and counterfeit products in real time across international markets.

Moreover, HiddenTag goes beyond simple authenticity verification by offering innovative anti-counterfeit and business intelligence solutions that support brand growth across various categories. To enhance usability, the system supports seven languages and can be accessed via a WeChat Mini Program—China’s No. 1 mobile messenger. It is also registered in Chinese app markets and has increased its competitiveness through partnerships with over 1,300 domestic and 124 international clients in more than 20 countries.

Thanks to these advantages, HiddenTag now has 8 million users and proves effective in discovering potential customers and driving repurchase through features such as points, banner ads, and app push notifications. It also provides a brand monitoring service that collects real-time consumer data to monitor potential demand beyond existing distribution chains, track and detect counterfeit circulation, and verify origin and distribution history, thereby increasing trust.

Additionally, HiddenTag has built a user-friendly interface by offering easy menu navigation, intuitive UI, feature previews, and a My Page where users can manage and track all activity history. A chat function is also integrated into every visible area of the platform to ensure seamless communication.

A HiddenTag representative stated, “Our platform is widely used by users who value safe transactions and reliable product information, as well as those involved in C2C and B2C interactions—from general consumers interested in genuine products to businesses utilizing authenticity verification. We expect this exhibition to not only usher in a new wave for anti-counterfeit solutions but also attract attention from the B2B industry, driving our company’s continued growth.”