Global anti-counterfeiting solution Hidden Tag announced its participation in CHINA BEAUTY EXPO to showcase its technological competitiveness.

Held from May 12 to 14 at the Shanghai New International Expo Center (Pudong), the expo spans 230,000m² with over 3,500 exhibitors. An estimated one million visitors from 101 countries and regions of China are expected to attend.

Hidden Tag aims to understand the Chinese beauty market and expand its references through this exhibition. The company plans to promote its data services and drive sales growth, with pre-arranged meetings with 18 potential clients such as ZuoYanYouSe, BanMuHuaTian, and LinQingXuan.

Comprising LABEL, APP, and DATA, Hidden Tag offers strong security via proprietary encryption patterns and in-house data. With over 1,300 clients in 20+ countries, the solution blocks counterfeit distribution through real-time label ID management, monitoring systems, and counterfeit reporting tools.

The system also collects real-time consumer scan data worldwide, offering insights into distribution and potential demand, empowering clients to maintain consistent brand protection strategies and craft precise global marketing plans.

Hidden Tag’s platform, with 8 million users, supports points, banner ads, app push notifications, and promotions like spin-the-wheel to drive repurchase and customer engagement. It’s recognized as a government-certified export voucher agency for 8 years and was selected for public sector innovation trials.

A representative stated: “Hidden Tag helps various brands, especially in beauty, protect their identity, detect counterfeits, and trace origins. At CHINA BEAUTY EXPO, we’ll present ourselves as an anti-counterfeit and business intelligence solution that goes beyond authentication.”

They added, “With 7 language supports, availability on Chinese app markets, and WeChat Mini Program integration, accessibility is enhanced. We’ll continue developing our tech to provide global standard anti-counterfeit services.”

Recently, Hidden Tag upgraded its interface and features for user convenience, offering intuitive UI, feature previews, and new tools like genuine product insights, a community feature, and real-time chat.