Global anti-counterfeiting solution HiddenTag will be adopted by natural cosmetic brand NEXON Cosmetics.

Established in 1993 by CEO Park Sang-ki, NEXON Cosmetics expanded from its fashion roots to the beauty industry through extensive research and innovation. The brand exports to countries like Vietnam, Cambodia, Malaysia, the U.S., Hong Kong, and Myanmar, strengthening its global presence.

With rising demand for its products, NEXON Cosmetics is implementing HiddenTag to prevent counterfeiting during distribution and safeguard its brand and customers.

HiddenTag offers unique, tamper-proof codes for each product, along with counterfeit detection, global data analytics, and reporting systems, allowing brands to maintain consistent protection strategies even after global expansion.

Brands can use this data to identify high-risk regions and refine their global marketing and distribution strategies. Real-time consumer data collection and monitoring help identify potential markets beyond direct supply chains, and trace counterfeit origins to boost consumer trust.

With unmatched security technology, HiddenTag supports over 1,300 clients worldwide, exports to 21 countries, and supports 7 languages, including registration on China’s app market.

Recent updates include Genuine Insights (counterfeit cases, videos, registered products, certified brands), Genuine Community features (authentic product trades, reviews, Q&A), real-time chat integration, and a user-friendly interface with intuitive menus and MyPage activity tracking.

A HiddenTag representative stated: “With over 8 million users, we serve a wide range of industries, enhancing customer loyalty and traffic through points, banners, and app push notifications.”

They added, “We’ll continue offering tailored features for C2C and B2C platforms—stay tuned.”