COSMETIC BRAND “YEPEAU” 

THE LAUNCH OF NEW EYELINER & IMPLEMENTATION OF 

HIDDENTAG AUTHENTICATION SOLUTION 

Cosmetics brand ‘YEPEAU’ has launched new ‘STAMPING EYELINER’. 

‘STAMPING EYELINER’ can be easily used by consumers who are always in rush and don’t have time for meticulous make-up process, like college freshmen or those commuting to work. One side of this eyeliner is sharp as a pen, and the other is a stamp. A flawless eye makeup is possible even with a single touch, making the blurred eyes crisper. It is a new type of eyeliner which is completely different from the existing products. The tip line type pen brush is thin and sharp, making it is possible even for the beginners to have a perfect eye line. 

Smooth sliding liquid texture allows for a clean finish, and an upgraded film formula can be applied quickly to the eyelids, allowing for a long-lasting waterproof makeup from morning to evening.

The ‘YEPEAU’ ‘STAMPING EYELINER’ features bright and vibrant colors, dries quickly and lasts longer than ever. Due to its natural ingredients, YEPEAU eyeliner does not irritate the eyes; moreover, it helps to strengthen eyelash elasticity and hair follicle by containing protein component peptide. It also reduces the burden of makeup due to the fact of having an easy application.  

As the representative at YEAPEAU mentioned “‘STAMPING EYELINER’ was designed to make it easy to use for beginners and those who are professionals at eye makeup. To protect our unique products from any counterfeit attempts, we have implemented HiddenTag authentication solution.”

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. HiddenTag can be freely downloaded from Apple App Store, Google Play Store, and 5 biggest app markets in China. Currently, over 300 brands have already implemented HiddenTag solution to protect their products and their valued customers from the threats of counterfeiting.

Moreover, HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC.