HiddenTag, a provider of authenticity verification solutions, announced on the 27th that it participated in `Preview in Seoul 2024,` held from the 21st to the 23rd at COEX in Seoul.
 

The `Preview in Seoul 2024,` now in its 25th year, featured 576 companies and attracted around 13,000 visitors. The exhibition covered the entire textile fashion industry, showcasing items related to eco-friendly and recycled products, functional textiles, and a variety of exhibition categories, including textile yarns, fabrics, accessories, fashion apparel, machinery, and fashion technology.
 

At the exhibition, HiddenTag demonstrated its high-security HUID (HiddenTag Unique ID) pattern technology, which uses advanced data imaging to prevent counterfeiting and forgery. The company`s solution proved its high security by making it impossible to replicate or counterfeit products.
 

Unlike traditional security certification methods, HiddenTag’s anti-counterfeiting solution eliminates the risk of external leakage of product security data. The company highlighted that their solution is distinct in this regard.
 

Beyond simple authenticity verification, HiddenTag also offers distribution management and promotional services. The distribution management service allows companies to monitor the distribution process of their products in real-time, enabling effective counterfeiting prevention and efficient distribution management.
 

A notable feature is that the information of products scanned by consumers for authenticity verification is integrated into the distribution management system, making it possible to track even the final distribution stages, which was previously difficult to achieve in real-time.
 

The promotional service connects consumers and brands directly through HiddenTag’s scanning and app, contributing to increased brand loyalty. The company explained that this enables businesses to run various marketing campaigns effectively.
 

Furthermore, with real-time data communication and AI logic, the solution helps prevent counterfeiting and monitor global conditions in real-time. This allows companies to promptly identify and address counterfeiting issues in the global market, providing consumers with more reliable services.
 

A HiddenTag representative stated, "We plan to further strengthen our position in the global market through innovative authenticity verification solutions and data-driven business solutions."