HiddenTag Biz Launch:  New Solution for Big Data Analytics and Monitoring 

We`re pleased to announce the launch of HiddenTag Biz, a data analytics service that collects and monitors real-time scan data to help companies to analyze market trends all around the world.

By providing unique identity code for each product, we generate an incredible amount of business intelligence for the company. It enables consumers to check the authenticity of their purchase by scanning a product’s unique HiddenTag label only using their Smartphone. When scanning is done, the company can track the movement of every individual product along the product distribution channel. Also with big data being collected, companies can assume the average period of distribution from the time a product is ready till it reaches to target customers. All these information can become valuable tools for making informed business decisions. 

HiddenTag code can deliver information about the purchase: what was sold, date, time, location and vendor information by the time consumers scan the labels. Using this data, companies can gain insights on their end-users buying habits and demographic data and tailor their marketing based on that. For example, when consumers scan a HiddenTag code by the time they make a purchase, the loyalty information is stored on the server. Therefore, difficult and time-consuming overseas market and consumer research now can be conducted easily and effortlessly at lower costs.

Our company has been active in the field of brand and content protection for the past 10 years and providing broadcast content protection and export product authenticity verification services with our proprietary technologies. HiddenTag has been used by about 300 domestic and overseas brands and is reliable enough to be used by over 1 million domestic and overseas consumers.

With this recent launch of HiddenTag Biz service, we are confident that our integrated solution brings much more value than simple brand protection.

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