CK&B Opens First Overseas Subsidiary in China

CK&B Co., Ltd opened its first wholly-owned overseas subsidiary in Beijing city on June 1. 2017. 

With this recent establishment of local subsidiary in China, we are spurring hopes to do more business with Chinese brands, being the only Korean technology selected as an official anti-counterfeiting service by the CTAAC (Chinese Trade Association for Anti-Counterfeiting)

The Chinese counterfeit industry is worth of $ 500 billion a year, and according to the OECD data, 60% of counterfeit products being sold worldwide were reported to be made in China. Consumer needs for product authentication solutions are high in the market full of counterfeit products. 

HiddenTag already provided authenticity verification solution to Chinese sunglass and household goods brands and is available to apply in a wide range of products, ranging from cosmetics, medicine, fashion, and daily necessities.

Ki-Hyuk Bae, CEO of CK&B Co., Ltd said,” We are actively pursuing to grow HiddenTag into a global leader of anti-counterfeit solutions. The establishment of the Chinese subsidiary is a part of that. "

HiddenTag technology is integrated as an in-app menu in `360 Market` which is one of the four largest app markets in China. So, 800 million android users can easily access HiddenTag technology without downloading separate app.

In addition, the company has entered into a legal service alliance with China`s largest law firm, "Taichung Dentons," providing legal services to proceed with litigation in case of illegal copying.

The new subsidiary in China, providing help and support services to local Chinese and foreign companies doing business in Mainland China will enable CK&B to fight actively against Chinese counterfeiters by improving overall efficiency and performance.