Newtro apparel company Hilight Brands applied HiddenTag authenticity verification service by CK&B

CK&B company (CEO Bae Ki-Hyeok) has provided its authenticity verification service “HiddenTag” to “Hilight Brands” company.

Recently KODAK Apparel of Hilight Brands became a leading newtro fashion brand.

`Kodak Apparel` was inspired by the vividly colored motives of the 130-year-old Kodak film and it stimulates consumers` sensibility with yellow and red colors. Hilight Brands, which appeals old fashion style to the MZ generation, announced that it applied HiddenTag to differentiate the brand from the similar me-too products.

CK&B`s `Hidden Tag` is using its own unique technology called HUID (HiddenTag Unique ID) that is different from the QR code-based genuine authentication service, where the image covering the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.

HiddenTag labels embody customer’s brand image, they can be manufactured from various materials with the customized design. Depending on the product group, it can be manufactured in the stickers, guarantee cards, hang tags, care labels, etc., and can be introduced in various consumer goods industries.

Meanwhile, CK&B has provided HiddenTag service to over 800 domestic and foreign companies and was re-elected as an organization activating export vouchers by 2021.  In addition, it received the Prime Minister’s Award at the ‘World-Class Product’ hosted by the Ministry of Trade, Industry and Energy and KOTRA and the 18th Mobile Technology Award hosted by the Ministry of Science and ICT.