HiddenTag Launched Smart Care Label for Anti-counterfeiting and Authenticity Verification

CK & B Co., Ltd. (CEO:Ki-Hyuk Bae, http: // www.cknb.co.kr) has launched a scanable care label using the HiddenTag authenticity verification solution and has supplied it to the martial arts shopping mall `MUDOIN`.

From this point forward, company is planning to apply its HiddenTag technology in variety of materials.

Apparel products are compulsively labeled with care labels to indicate the quality of products in accordance with the Industrial Safety Management Law. The care label includes information about manufacturer, country of origin, material, washing method, etc. The HiddenTag allows the apparel industry to adopt product authenticity verification solution without increasing the production cost by directly applying HiddenTag code in care label.
"The HiddenTag authenticity verification care label is expected to help reducing costs by allowing customers to directly apply anti-counterfeit and distribution management solution to their apparel care label without any hassle," said a representative of fashion industry.

Care label is not the only materials which HiddenTag can be applied directly. Hiddentag codes now can be directly embedded on mask pack pouches, which are substantially decreasing the burden of labeling costs due to high production volume. the Hidden Tag is trying to reduce the cost of technology adopting brands while maintaining the original anti-counterfeit and authenticity verification function.

HiddenTag Technology has a strong security scheme based on a multi-validation security `Blockchain` algorithm and can embed different unique information into the same design labels.

In addition, it is possible to insert different unique information into the same design label, and it is possible to monitor the distribution process at a glance by utilizing these core technologies, thus providing domestic and overseas distribution management services.

It is also worth mentioning that unlike other watermark based services that use license of overseas technologies, HiddenTag is CK&B’s proprietary technology and first of its kind in Korea. With its upgraded service HiddenTag always stands one step ahead of counterfeiters and does all it takes to protect its customers.