CK&B signed a COD contract with IT & Logistics company NanoIT

CK&B Co., Ltd, a provider of anti-counterfeiting and product authentication solution, has entered into an agreement with the IT logistics company NanoIT for delivery of goods to Vietnam on cash on delivery (COD) basis. Cash on delivery (COD) is a type of transaction in which the recipient makes payment for a good at the time of delivery.

Vietnamese users of HiddenTag app have increased by 237% compared to the same period of last year. At the same time, the number of Chinese fake-makers pretends to be a Korean brand dramatically increased in last year due to the wide popularity of K-Beauty products in Vietnamese markets. 

As a result, consumer behavior has also changed and Vietnamese consumers are more cautious about their purchases and have been actively using authenticity verification technologies such as HiddenTag to make sure they are buying only the real deal. 

Due to a large number of requests, CK&B launched HiddenTag mall which sells guaranteed authentic products of CK&B partner brands and other Korean products in 2017 and the main user base of the HiddenTag mall is in Vietnam. In order to make the online shopping in HiddenTag Mall more conveniently and easier for Vietnamese consumers, CK&B company together with NanoIT company enabled Vietnamese users to purchase products through COD, a payment method used mainly in Vietnam.

In addition, the online shopping market is rapidly growing due to the modernization of distribution channels in Vietnam There are also a number of consumers, who reach out to representatives at CK&B to inquire about the authenticity of their products and make sure they are buying only the real deal. This means that consumer behavior has also changed and people are more cautious about their purchases. HiddenTag and the whole crew at CK&B does all it takes to help the brands and consumers in various markets to prevent the dangers of fake goods as well as to protect the brand value and image.

NanoIT has established a branch office in Ho Chi Minh City, Vietnam, and has successfully entered the Vietnam market by B2B matching between Companies exporting their goods to Vietnam and local distributors. Meanwhile, CK&B has provided its flagship technology HiddenTag, anti-counterfeit and distribution management solution, to over 500 brands of domestic and International brands. 

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like an identity to each product carrying the label. The encoded data can be decoded easily only with HiddenTag app for security purposes.

.HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag is the only authentication solution in Korea that has been acknowledged as an official anti-counterfeit technology by CTAAC.

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