Ampoule brand ‘10mgRx’ & Implementation of HiddenTag Authentication Solution
Functional ampoule brand `10mgRx` of Aida Cosmetics` has partnered with Shinhwa cosmetics to enter the Vietnamese market. Due to the rapid economic growth in Vietnam over the last couple of years, the purchasing power of local consumers has been increasing alongside with the growing interest in in beauty industry and Korean cosmetics in particular. As the CEO of Aida Cosmetics has mentioned, the company decided to export their new “Niacinamide” product to the Vietnamese market due to the increased interest in whitening products among Vietnamese women.
The peculiarity of the whitening functional product ‘Niacinamide 5.0 whitening ampoule` is the content of niacin amide of 5%, which is the maximum content of the standard value of the drug. This ingredient results in the movement of melanin pigment in the skin to the surface of the skin to prevent stains and dirt. Despite its high content of functional ingredients, it has passed skin irritation tests and been proven to be a non-irritant and safe even for consumers with sensitive skin type. Products developed over a long period of time through their own technology and research
To prevent any kind of copies or fakes of the 10mgRx brand that was developed as a result of long and vigilant researches and unique technology, the company has partnered with CK&B and implemented HiddenTag authentication and anti-counterfeit solution, thus preserving their brand image and protecting their customers.
HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. The encoded data can be decoded easily only with HiddenTag app for security purposes. HiddenTag app is free to download from any app market and currently supports 6 languages; English, Korean, Chinese, Japanese, Vietnamese, and Thai. Additionally, HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation for two consecutive years. HiddenTag technology is also the only authentication solution in Korea that has been acknowledged as an official anti-counterfeit technology by CTAAC.
When purchasing ‘Niacinamide 5.0 whitening ampoule`, it is advised to the customers to scan HiddenTag label on the package and verify the authenticity of their products. Customers can also obtain more information about the use and functions of 10mgRx brand.
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